{"id":744,"date":"2024-10-03T13:41:27","date_gmt":"2024-10-03T13:41:27","guid":{"rendered":"https:\/\/likealights.com\/?p=744"},"modified":"2024-10-03T14:00:05","modified_gmt":"2024-10-03T14:00:05","slug":"how-to-set-up-a-google-ads-account-a-complete-guide","status":"publish","type":"post","link":"https:\/\/likealights.com\/cs\/how-to-set-up-a-google-ads-account-a-complete-guide\/","title":{"rendered":"Jak nastavit Google Ads \u00fa\u010det: Kompletn\u00ed pr\u016fvodce"},"content":{"rendered":"

Jak nastavit Google Ads \u00fa\u010det: Kompletn\u00ed pr\u016fvodce<\/p>\n\n\n\n

Vytvo\u0159en\u00ed a nastaven\u00ed Google Ads \u00fa\u010dtu je kl\u00ed\u010dov\u00fd krok pro ka\u017ed\u00e9ho, kdo chce oslovit potenci\u00e1ln\u00ed z\u00e1kazn\u00edky online. Reklamn\u00ed platforma Google Ads (d\u0159\u00edve Google AdWords) umo\u017e\u0148uje c\u00edlen\u011b oslovit u\u017eivatele internetu prost\u0159ednictv\u00edm placen\u00fdch reklam na Googlu, YouTube a partnersk\u00fdch webech. Pokud se chyst\u00e1te za\u010d\u00edt s Google Ads a nejste si jisti postupem, tento podrobn\u00fd pr\u016fvodce v\u00e1m uk\u00e1\u017ee, jak nastavit \u00fa\u010det od \u00fapln\u00e9ho za\u010d\u00e1tku a\u017e po spu\u0161t\u011bn\u00ed prvn\u00ed kampan\u011b.<\/p>\n\n\n\n

1. Zalo\u017een\u00ed \u00fa\u010dtu Google Ads<\/p>\n\n\n\n

Prvn\u00edm krokem je zalo\u017een\u00ed samotn\u00e9ho \u00fa\u010dtu. Pokud ji\u017e m\u00e1te Google \u00fa\u010det, nap\u0159\u00edklad pro Gmail nebo YouTube, m\u016f\u017eete ho pou\u017e\u00edt i pro Google Ads. Pokud ne, budete si muset nejprve vytvo\u0159it Google \u00fa\u010det.<\/p>\n\n\n\n

Postup:<\/p>\n\n\n\n

Nav\u0161tivte str\u00e1nku Google Ads a klikn\u011bte na tla\u010d\u00edtko Za\u010d\u00edt.<\/p>\n\n\n\n

P\u0159ihlaste se pomoc\u00ed sv\u00e9ho Google \u00fa\u010dtu, nebo si vytvo\u0159te nov\u00fd.<\/p>\n\n\n\n

Google se v\u00e1s zept\u00e1 na hlavn\u00ed c\u00edl va\u0161\u00ed reklamy. Zde m\u016f\u017eete vybrat z mo\u017enost\u00ed, jako je zv\u00fd\u0161en\u00ed po\u010dtu hovor\u016f, n\u00e1v\u0161t\u011bv webov\u00fdch str\u00e1nek nebo zv\u00fd\u0161en\u00ed n\u00e1v\u0161t\u011bvnosti prodejny. Pokud nechcete pou\u017e\u00edt zjednodu\u0161en\u00fd re\u017eim, m\u016f\u017eete p\u0159ej\u00edt na pokro\u010dilej\u0161\u00ed nastaven\u00ed, co\u017e doporu\u010duji, pokud chcete m\u00edt nad kampan\u011bmi v\u011bt\u0161\u00ed kontrolu.<\/p>\n\n\n\n

2. V\u00fdb\u011br spr\u00e1vn\u00e9ho typu kampan\u011b<\/p>\n\n\n\n

Google Ads nab\u00edz\u00ed r\u016fzn\u00e9 typy kampan\u00ed podle toho, jak\u00e9ho c\u00edle chcete dos\u00e1hnout. Zde jsou hlavn\u00ed typy kampan\u00ed:<\/p>\n\n\n\n

Vyhled\u00e1vac\u00ed s\u00ed\u0165: Reklamy se zobrazuj\u00ed ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed Google. Tyto reklamy jsou textov\u00e9 a vhodn\u00e9, pokud chcete oslovit u\u017eivatele, kte\u0159\u00ed aktivn\u011b hledaj\u00ed va\u0161e produkty nebo slu\u017eby.<\/p>\n\n\n\n

Obsahov\u00e1 s\u00ed\u0165: Reklamy (obvykle bannerov\u00e9) se zobrazuj\u00ed na partnersk\u00fdch webech Google. Tyto reklamy jsou ide\u00e1ln\u00ed pro budov\u00e1n\u00ed pov\u011bdom\u00ed o zna\u010dce.<\/p>\n\n\n\n

Video kampan\u011b: Reklamy ve form\u011b vide\u00ed, kter\u00e9 se zobrazuj\u00ed na YouTube.<\/p>\n\n\n\n

N\u00e1kupn\u00ed kampan\u011b: Produkty se zobrazuj\u00ed p\u0159\u00edmo ve vyhled\u00e1v\u00e1n\u00ed s obr\u00e1zkem a cenou. Tento typ kampan\u00ed je ide\u00e1ln\u00ed pro e-shopy.<\/p>\n\n\n\n

Po v\u00fdb\u011bru typu kampan\u011b budete moci p\u0159esn\u011bji c\u00edlit reklamu a zvolit rozpo\u010det.<\/p>\n\n\n\n

3. Nastaven\u00ed geografick\u00e9ho a demografick\u00e9ho c\u00edlen\u00ed<\/p>\n\n\n\n

Jednou z kl\u00ed\u010dov\u00fdch v\u00fdhod Google Ads je mo\u017enost p\u0159esn\u00e9ho c\u00edlen\u00ed na potenci\u00e1ln\u00ed z\u00e1kazn\u00edky. M\u016f\u017eete si vybrat:<\/p>\n\n\n\n

Geographic targeting: Select the regions where your ads will be displayed, whether it\u2019s a country, city, or even a specific radius around a location.<\/p>\n\n\n\n

Demografick\u00e9 c\u00edlen\u00ed: Zvolte, jak\u00e9 v\u011bkov\u00e9 skupiny, pohlav\u00ed nebo z\u00e1jmy maj\u00ed va\u0161i reklamu vid\u011bt. To je d\u016fle\u017eit\u00e9, pokud m\u00e1te specifickou c\u00edlovou skupinu, nap\u0159\u00edklad prodejce d\u011btsk\u00fdch hra\u010dek m\u016f\u017ee cht\u00edt c\u00edlit na mlad\u00e9 rodi\u010de.<\/p>\n\n\n\n

4. V\u00fdb\u011br kl\u00ed\u010dov\u00fdch slov<\/p>\n\n\n\n

Pokud pou\u017e\u00edv\u00e1te vyhled\u00e1vac\u00ed kampan\u011b, kl\u00ed\u010dov\u00e1 slova jsou st\u011b\u017eejn\u00ed \u010d\u00e1st\u00ed nastaven\u00ed kampan\u011b. Kl\u00ed\u010dov\u00e1 slova ur\u010duj\u00ed, na jak\u00e9 dotazy se va\u0161e reklama zobraz\u00ed. Google Ads nab\u00edz\u00ed n\u011bkolik n\u00e1stroj\u016f, jak vybrat kl\u00ed\u010dov\u00e1 slova:<\/p>\n\n\n\n

Pl\u00e1nova\u010d kl\u00ed\u010dov\u00fdch slov: Tento n\u00e1stroj v\u00e1m pom\u016f\u017ee naj\u00edt relevantn\u00ed kl\u00ed\u010dov\u00e1 slova pro va\u0161e podnik\u00e1n\u00ed a odhadne jejich vyhled\u00e1vanost i cenu za kliknut\u00ed (CPC).<\/p>\n\n\n\n

Shody kl\u00ed\u010dov\u00fdch slov: M\u016f\u017eete zvolit p\u0159esnou shodu (reklama se zobraz\u00ed jen na p\u0159esn\u00e9 dotazy), fr\u00e1zovou shodu nebo volnou shodu, kter\u00e1 zahrnuje i podobn\u00e9 varianty kl\u00ed\u010dov\u00fdch slov.<\/p>\n\n\n\n

P\u0159i v\u00fdb\u011bru kl\u00ed\u010dov\u00fdch slov je d\u016fle\u017eit\u00e9 myslet na to, \u017ee je dobr\u00e9 kombinovat obecn\u00e1 kl\u00ed\u010dov\u00e1 slova s konkr\u00e9tn\u011bj\u0161\u00edmi long-tail kl\u00ed\u010dov\u00fdmi slovy, kter\u00e1 jsou m\u00e9n\u011b konkuren\u010dn\u00ed, ale maj\u00ed vy\u0161\u0161\u00ed pravd\u011bpodobnost konverze.<\/p>\n\n\n\n

5. Vytvo\u0159en\u00ed reklamn\u00edch text\u016f<\/p>\n\n\n\n

Reklamn\u00ed text je to, co uvid\u00ed u\u017eivatel\u00e9, kdy\u017e se va\u0161e reklama zobraz\u00ed ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed. Zde jsou n\u011bkter\u00e9 tipy, jak vytvo\u0159it efektivn\u00ed reklamu:<\/p>\n\n\n\n

Nadpis: Pou\u017eijte hlavn\u00ed kl\u00ed\u010dov\u00e9 slovo a vyzv\u011bte u\u017eivatele k akci. Nap\u0159\u00edklad: \u201eNakupujte kvalitn\u00ed boty online \u2013 Doprava zdarma\u201c.<\/p>\n\n\n\n

Popis: Kr\u00e1tce popi\u0161te v\u00fdhody va\u0161eho produktu nebo slu\u017eby a co m\u016f\u017ee u\u017eivatel z\u00edskat. Udr\u017eujte text stru\u010dn\u00fd a p\u0159ehledn\u00fd.<\/p>\n\n\n\n

Display URL: Make sure the URL shown is clear and relevant to the product, such as \u201cwww.yourcompany.com\/shoes.\u201d<\/p>\n\n\n\n

6. Nastaven\u00ed rozpo\u010dtu a cenov\u00e9 nab\u00eddky<\/p>\n\n\n\n

V tomto kroku se rozhodnete, kolik chcete do reklamy investovat. Google Ads funguje na principu aukce, kde stanovujete maxim\u00e1ln\u00ed cenu, kterou jste ochotni zaplatit za kliknut\u00ed na reklamu (CPC - Cost per Click).<\/p>\n\n\n\n

M\u016f\u017eete nastavit denn\u00ed rozpo\u010det kampan\u011b a Google bude podle toho optimalizovat zobrazen\u00ed reklam. Google Ads v\u00e1m tak\u00e9 umo\u017en\u00ed vybrat strategii nab\u00eddky, jako nap\u0159\u00edklad:<\/p>\n\n\n\n

Maximalizace kliknut\u00ed: Google se sna\u017e\u00ed z\u00edskat co nejv\u00edce kliknut\u00ed v r\u00e1mci va\u0161eho rozpo\u010dtu.<\/p>\n\n\n\n

C\u00edlov\u00e1 CPA (cena za akci): Optimalizace pro akce, jako jsou n\u00e1kupy nebo registrace.<\/p>\n\n\n\n

ROAS (n\u00e1vratnost investic do reklamy): Google optimalizuje zobrazov\u00e1n\u00ed reklamy tak, aby co nejv\u00edce zv\u00fd\u0161il v\u00e1\u0161 zisk z reklamy.<\/p>\n\n\n\n

7. Sledov\u00e1n\u00ed a optimalizace kampan\u00ed<\/p>\n\n\n\n

Po spu\u0161t\u011bn\u00ed kampan\u011b je d\u016fle\u017eit\u00e9 sledovat jej\u00ed v\u00fdkon a prov\u00e1d\u011bt pot\u0159ebn\u00e9 \u00fapravy. Google Ads nab\u00edz\u00ed podrobn\u00e9 analytick\u00e9 n\u00e1stroje, kter\u00e9 v\u00e1m umo\u017en\u00ed sledovat:<\/p>\n\n\n\n

CTR (m\u00edra prokliku): Ud\u00e1v\u00e1, jak \u010dasto lid\u00e9 kliknou na va\u0161i reklamu pot\u00e9, co ji vid\u00ed. N\u00edzk\u00e1 CTR m\u016f\u017ee znamenat, \u017ee reklama nen\u00ed dostate\u010dn\u011b relevantn\u00ed nebo atraktivn\u00ed.<\/p>\n\n\n\n

Konverze: Zobrazuje, kolik lid\u00ed provedlo po\u017eadovanou akci (n\u00e1kup, registrace apod.) po kliknut\u00ed na reklamu.<\/p>\n\n\n\n

CPC (cena za kliknut\u00ed): Sledujte, kolik plat\u00edte za ka\u017ed\u00e9 kliknut\u00ed. Pokud jsou n\u00e1klady p\u0159\u00edli\u0161 vysok\u00e9, m\u016f\u017eete zkusit sn\u00ed\u017eit maxim\u00e1ln\u00ed nab\u00eddky nebo zm\u011bnit kl\u00ed\u010dov\u00e1 slova.<\/p>\n\n\n\n

Optimalizace kampan\u00ed zahrnuje testov\u00e1n\u00ed r\u016fzn\u00fdch reklamn\u00edch text\u016f, \u00fapravy kl\u00ed\u010dov\u00fdch slov, geografick\u00e9ho a demografick\u00e9ho c\u00edlen\u00ed a zkou\u0161en\u00ed r\u016fzn\u00fdch strategi\u00ed nab\u00eddek.<\/p>\n\n\n\n

Z\u00e1v\u011br<\/p>\n\n\n\n

Google Ads je velmi efektivn\u00ed n\u00e1stroj pro online reklamu, ale aby p\u0159inesl v\u00fdsledky, je d\u016fle\u017eit\u00e9 spr\u00e1vn\u011b nastavit v\u0161echny parametry. Postupn\u00e9 sledov\u00e1n\u00ed v\u00fdkonu a optimalizace kampan\u00ed v\u00e1m pom\u016f\u017ee dos\u00e1hnout maxim\u00e1ln\u00edho efektu a n\u00e1vratnosti investic. Douf\u00e1m, \u017ee tento pr\u016fvodce v\u00e1m pomohl pochopit z\u00e1kladn\u00ed kroky, jak nastavit Google Ads \u00fa\u010det a \u00fasp\u011b\u0161n\u011b spustit va\u0161i prvn\u00ed kampa\u0148.<\/p>","protected":false},"excerpt":{"rendered":"

How to Set Up a Google Ads Account: A Complete Guide Creating and setting up a Google Ads account is a key step for anyone looking to reach potential customers online. Google Ads (formerly Google AdWords) allows you to target users through paid ads on Google, YouTube, and partner websites. If you\u2019re planning to start […]<\/p>\n","protected":false},"author":1,"featured_media":7,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nHow to Set Up a Google Ads Account: A Complete Guide - Like a Lights<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/likealights.com\/cs\/how-to-set-up-a-google-ads-account-a-complete-guide\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Set Up a Google Ads Account: A Complete Guide - Like a Lights\" \/>\n<meta property=\"og:description\" content=\"How to Set Up a Google Ads Account: A Complete Guide Creating and setting up a Google Ads account is a key step for anyone looking to reach potential customers online. Google Ads (formerly Google AdWords) allows you to target users through paid ads on Google, YouTube, and partner websites. If you\u2019re planning to start […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/likealights.com\/cs\/how-to-set-up-a-google-ads-account-a-complete-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"Like a Lights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=61556518541469\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-03T13:41:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-03T14:00:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/likealights.com\/wp-content\/uploads\/2024\/01\/pexels-caio-67112-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1702\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/likealights.com\\\/how-to-set-up-a-google-ads-account-a-complete-guide\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/likealights.com\\\/how-to-set-up-a-google-ads-account-a-complete-guide\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"How to Set Up a Google Ads Account: A Complete Guide\",\"datePublished\":\"2024-10-03T13:41:27+00:00\",\"dateModified\":\"2024-10-03T14:00:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/likealights.com\\\/how-to-set-up-a-google-ads-account-a-complete-guide\\\/\"},\"wordCount\":873,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/likealights.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/likealights.com\\\/how-to-set-up-a-google-ads-account-a-complete-guide\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/likealights.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/pexels-caio-67112-scaled.jpg\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/likealights.com\\\/how-to-set-up-a-google-ads-account-a-complete-guide\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/likealights.com\\\/how-to-set-up-a-google-ads-account-a-complete-guide\\\/\",\"url\":\"https:\\\/\\\/likealights.com\\\/how-to-set-up-a-google-ads-account-a-complete-guide\\\/\",\"name\":\"How to Set Up a Google Ads Account: A Complete Guide - Like a Lights\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/likealights.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/likealights.com\\\/how-to-set-up-a-google-ads-account-a-complete-guide\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/likealights.com\\\/how-to-set-up-a-google-ads-account-a-complete-guide\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/likealights.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/pexels-caio-67112-scaled.jpg\",\"datePublished\":\"2024-10-03T13:41:27+00:00\",\"dateModified\":\"2024-10-03T14:00:05+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/likealights.com\\\/how-to-set-up-a-google-ads-account-a-complete-guide\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/likealights.com\\\/how-to-set-up-a-google-ads-account-a-complete-guide\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/likealights.com\\\/how-to-set-up-a-google-ads-account-a-complete-guide\\\/#primaryimage\",\"url\":\"https:\\\/\\\/likealights.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/pexels-caio-67112-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/likealights.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/pexels-caio-67112-scaled.jpg\",\"width\":2560,\"height\":1702,\"caption\":\"Google Ads Image\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/likealights.com\\\/how-to-set-up-a-google-ads-account-a-complete-guide\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/likealights.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Set Up a Google Ads Account: A Complete Guide\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/likealights.com\\\/#website\",\"url\":\"https:\\\/\\\/likealights.com\\\/\",\"name\":\"Like a Lights\",\"description\":\"Google Ads a Email Marketing Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/likealights.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/likealights.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/likealights.com\\\/#organization\",\"name\":\"Like a Lights\",\"url\":\"https:\\\/\\\/likealights.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/likealights.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/likealights.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/qhqpuqsm.png\",\"contentUrl\":\"https:\\\/\\\/likealights.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/qhqpuqsm.png\",\"width\":500,\"height\":500,\"caption\":\"Like a Lights\"},\"image\":{\"@id\":\"https:\\\/\\\/likealights.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/profile.php?id=61556518541469\",\"https:\\\/\\\/www.instagram.com\\\/likealightsagency\\\/\"]},{\"@type\":\"Person\",\"@id\":\"\",\"url\":\"https:\\\/\\\/likealights.com\\\/cs\\\/author\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Set Up a Google Ads Account: A Complete Guide - Like a Lights","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/likealights.com\/cs\/how-to-set-up-a-google-ads-account-a-complete-guide\/","og_locale":"cs_CZ","og_type":"article","og_title":"How to Set Up a Google Ads Account: A Complete Guide - Like a Lights","og_description":"How to Set Up a Google Ads Account: A Complete Guide Creating and setting up a Google Ads account is a key step for anyone looking to reach potential customers online. Google Ads (formerly Google AdWords) allows you to target users through paid ads on Google, YouTube, and partner websites. If you\u2019re planning to start […]","og_url":"https:\/\/likealights.com\/cs\/how-to-set-up-a-google-ads-account-a-complete-guide\/","og_site_name":"Like a Lights","article_publisher":"https:\/\/www.facebook.com\/profile.php?id=61556518541469","article_published_time":"2024-10-03T13:41:27+00:00","article_modified_time":"2024-10-03T14:00:05+00:00","og_image":[{"width":2560,"height":1702,"url":"https:\/\/likealights.com\/wp-content\/uploads\/2024\/01\/pexels-caio-67112-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Napsal(a)":"","Odhadovan\u00e1 doba \u010dten\u00ed":"4 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/likealights.com\/how-to-set-up-a-google-ads-account-a-complete-guide\/#article","isPartOf":{"@id":"https:\/\/likealights.com\/how-to-set-up-a-google-ads-account-a-complete-guide\/"},"author":{"name":"","@id":""},"headline":"How to Set Up a Google Ads Account: A Complete Guide","datePublished":"2024-10-03T13:41:27+00:00","dateModified":"2024-10-03T14:00:05+00:00","mainEntityOfPage":{"@id":"https:\/\/likealights.com\/how-to-set-up-a-google-ads-account-a-complete-guide\/"},"wordCount":873,"commentCount":0,"publisher":{"@id":"https:\/\/likealights.com\/#organization"},"image":{"@id":"https:\/\/likealights.com\/how-to-set-up-a-google-ads-account-a-complete-guide\/#primaryimage"},"thumbnailUrl":"https:\/\/likealights.com\/wp-content\/uploads\/2024\/01\/pexels-caio-67112-scaled.jpg","articleSection":["Uncategorized"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/likealights.com\/how-to-set-up-a-google-ads-account-a-complete-guide\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/likealights.com\/how-to-set-up-a-google-ads-account-a-complete-guide\/","url":"https:\/\/likealights.com\/how-to-set-up-a-google-ads-account-a-complete-guide\/","name":"How to Set Up a Google Ads Account: A Complete Guide - Like a Lights","isPartOf":{"@id":"https:\/\/likealights.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/likealights.com\/how-to-set-up-a-google-ads-account-a-complete-guide\/#primaryimage"},"image":{"@id":"https:\/\/likealights.com\/how-to-set-up-a-google-ads-account-a-complete-guide\/#primaryimage"},"thumbnailUrl":"https:\/\/likealights.com\/wp-content\/uploads\/2024\/01\/pexels-caio-67112-scaled.jpg","datePublished":"2024-10-03T13:41:27+00:00","dateModified":"2024-10-03T14:00:05+00:00","breadcrumb":{"@id":"https:\/\/likealights.com\/how-to-set-up-a-google-ads-account-a-complete-guide\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/likealights.com\/how-to-set-up-a-google-ads-account-a-complete-guide\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/likealights.com\/how-to-set-up-a-google-ads-account-a-complete-guide\/#primaryimage","url":"https:\/\/likealights.com\/wp-content\/uploads\/2024\/01\/pexels-caio-67112-scaled.jpg","contentUrl":"https:\/\/likealights.com\/wp-content\/uploads\/2024\/01\/pexels-caio-67112-scaled.jpg","width":2560,"height":1702,"caption":"Google Ads Image"},{"@type":"BreadcrumbList","@id":"https:\/\/likealights.com\/how-to-set-up-a-google-ads-account-a-complete-guide\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/likealights.com\/"},{"@type":"ListItem","position":2,"name":"How to Set Up a Google Ads Account: A Complete Guide"}]},{"@type":"WebSite","@id":"https:\/\/likealights.com\/#website","url":"https:\/\/likealights.com\/","name":"Like a Lights","description":"Google Ads a Email Marketing Agency","publisher":{"@id":"https:\/\/likealights.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/likealights.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/likealights.com\/#organization","name":"Like a Lights","url":"https:\/\/likealights.com\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/likealights.com\/#\/schema\/logo\/image\/","url":"https:\/\/likealights.com\/wp-content\/uploads\/2024\/01\/qhqpuqsm.png","contentUrl":"https:\/\/likealights.com\/wp-content\/uploads\/2024\/01\/qhqpuqsm.png","width":500,"height":500,"caption":"Like a Lights"},"image":{"@id":"https:\/\/likealights.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/profile.php?id=61556518541469","https:\/\/www.instagram.com\/likealightsagency\/"]},{"@type":"Person","@id":"","url":"https:\/\/likealights.com\/cs\/author\/"}]}},"featured_media_urls":{"thumbnail":["https:\/\/likealights.com\/wp-content\/uploads\/2024\/01\/pexels-caio-67112-150x150.jpg",150,150,true],"medium":["https:\/\/likealights.com\/wp-content\/uploads\/2024\/01\/pexels-caio-67112-300x199.jpg",300,199,true],"medium_large":["https:\/\/likealights.com\/wp-content\/uploads\/2024\/01\/pexels-caio-67112-768x511.jpg",768,511,true],"large":["https:\/\/likealights.com\/wp-content\/uploads\/2024\/01\/pexels-caio-67112-1024x681.jpg",1024,681,true],"1536x1536":["https:\/\/likealights.com\/wp-content\/uploads\/2024\/01\/pexels-caio-67112-1536x1021.jpg",1536,1021,true],"2048x2048":["https:\/\/likealights.com\/wp-content\/uploads\/2024\/01\/pexels-caio-67112-2048x1362.jpg",2048,1362,true],"trp-custom-language-flag":["https:\/\/likealights.com\/wp-content\/uploads\/2024\/01\/pexels-caio-67112-scaled.jpg",18,12,false],"portfolio_item-thumbnail":["https:\/\/likealights.com\/wp-content\/uploads\/2024\/01\/pexels-caio-67112-600x400.jpg",600,400,true],"portfolio_item-thumbnail@2x":["https:\/\/likealights.com\/wp-content\/uploads\/2024\/01\/pexels-caio-67112-1200x800.jpg",1200,800,true],"portfolio_item-masonry":["https:\/\/likealights.com\/wp-content\/uploads\/2024\/01\/pexels-caio-67112-600x399.jpg",600,399,true],"portfolio_item-masonry@2x":["https:\/\/likealights.com\/wp-content\/uploads\/2024\/01\/pexels-caio-67112-1200x798.jpg",1200,798,true],"portfolio_item-thumbnail_cinema":["https:\/\/likealights.com\/wp-content\/uploads\/2024\/01\/pexels-caio-67112-800x335.jpg",800,335,true],"portfolio_item-thumbnail_portrait":["https:\/\/likealights.com\/wp-content\/uploads\/2024\/01\/pexels-caio-67112-600x900.jpg",600,900,true],"portfolio_item-thumbnail_portrait@2x":["https:\/\/likealights.com\/wp-content\/uploads\/2024\/01\/pexels-caio-67112-1200x1800.jpg",1200,1800,true],"portfolio_item-thumbnail_square":["https:\/\/likealights.com\/wp-content\/uploads\/2024\/01\/pexels-caio-67112-800x800.jpg",800,800,true]},"rttpg_featured_image_url":{"full":["https:\/\/likealights.com\/wp-content\/uploads\/2024\/01\/pexels-caio-67112-scaled.jpg",2560,1702,false],"landscape":["https:\/\/likealights.com\/wp-content\/uploads\/2024\/01\/pexels-caio-67112-scaled.jpg",2560,1702,false],"portraits":["https:\/\/likealights.com\/wp-content\/uploads\/2024\/01\/pexels-caio-67112-scaled.jpg",2560,1702,false],"thumbnail":["https:\/\/likealights.com\/wp-content\/uploads\/2024\/01\/pexels-caio-67112-150x150.jpg",150,150,true],"medium":["https:\/\/likealights.com\/wp-content\/uploads\/2024\/01\/pexels-caio-67112-300x199.jpg",300,199,true],"large":["https:\/\/likealights.com\/wp-content\/uploads\/2024\/01\/pexels-caio-67112-1024x681.jpg",1024,681,true],"1536x1536":["https:\/\/likealights.com\/wp-content\/uploads\/2024\/01\/pexels-caio-67112-1536x1021.jpg",1536,1021,true],"2048x2048":["https:\/\/likealights.com\/wp-content\/uploads\/2024\/01\/pexels-caio-67112-2048x1362.jpg",2048,1362,true],"trp-custom-language-flag":["https:\/\/likealights.com\/wp-content\/uploads\/2024\/01\/pexels-caio-67112-scaled.jpg",18,12,false],"portfolio_item-thumbnail":["https:\/\/likealights.com\/wp-content\/uploads\/2024\/01\/pexels-caio-67112-600x400.jpg",600,400,true],"portfolio_item-thumbnail@2x":["https:\/\/likealights.com\/wp-content\/uploads\/2024\/01\/pexels-caio-67112-1200x800.jpg",1200,800,true],"portfolio_item-masonry":["https:\/\/likealights.com\/wp-content\/uploads\/2024\/01\/pexels-caio-67112-600x399.jpg",600,399,true],"portfolio_item-masonry@2x":["https:\/\/likealights.com\/wp-content\/uploads\/2024\/01\/pexels-caio-67112-1200x798.jpg",1200,798,true],"portfolio_item-thumbnail_cinema":["https:\/\/likealights.com\/wp-content\/uploads\/2024\/01\/pexels-caio-67112-800x335.jpg",800,335,true],"portfolio_item-thumbnail_portrait":["https:\/\/likealights.com\/wp-content\/uploads\/2024\/01\/pexels-caio-67112-600x900.jpg",600,900,true],"portfolio_item-thumbnail_portrait@2x":["https:\/\/likealights.com\/wp-content\/uploads\/2024\/01\/pexels-caio-67112-1200x1800.jpg",1200,1800,true],"portfolio_item-thumbnail_square":["https:\/\/likealights.com\/wp-content\/uploads\/2024\/01\/pexels-caio-67112-800x800.jpg",800,800,true]},"rttpg_author":{"display_name":"","author_link":"https:\/\/likealights.com\/cs\/author\/"},"rttpg_comment":11,"rttpg_category":"<a href=\"https:\/\/likealights.com\/cs\/category\/uncategorized\/\" rel=\"category tag\">Uncategorized<\/a>","rttpg_excerpt":"How to Set Up a Google Ads Account: A Complete Guide Creating and setting up a Google Ads account is a key step for anyone looking to reach potential customers online. Google Ads (formerly Google AdWords) allows you to target users through paid ads on Google, YouTube, and partner websites. If you\u2019re planning to start…","_links":{"self":[{"href":"https:\/\/likealights.com\/cs\/wp-json\/wp\/v2\/posts\/744","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/likealights.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/likealights.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/likealights.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/likealights.com\/cs\/wp-json\/wp\/v2\/comments?post=744"}],"version-history":[{"count":3,"href":"https:\/\/likealights.com\/cs\/wp-json\/wp\/v2\/posts\/744\/revisions"}],"predecessor-version":[{"id":749,"href":"https:\/\/likealights.com\/cs\/wp-json\/wp\/v2\/posts\/744\/revisions\/749"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/likealights.com\/cs\/wp-json\/wp\/v2\/media\/7"}],"wp:attachment":[{"href":"https:\/\/likealights.com\/cs\/wp-json\/wp\/v2\/media?parent=744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/likealights.com\/cs\/wp-json\/wp\/v2\/categories?post=744"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/likealights.com\/cs\/wp-json\/wp\/v2\/tags?post=744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}